Should You Have a Klout Card?

In another sign social media has made people awful, Klout has recently updated its iPhone app so that users can now create a “Klout Card,” which is supported by the new iPhone Passbook app. The Klout card, which users can pull up through Passbook, will show the person’s name, photo and their social media power. It’s meant to be an easy way for people to redeem Klout perks. Oy. I don’t know about you, but the thought of people flashing their Klout cards makes me kind of nauseous. But if you are unsure of what to do, here is a handy flowchart to help you decide if you should have a Klout card or not.

https://staging.digiday.com/?p=24430

More in Media

YouTube is under fire again, this time over child protection

Adalytics Research asks, ‘Are YouTube advertisers inadvertently harvesting data from millions of children?’

Illustration of a puzzle that spells out the word 'media.'

Media Briefing: Publishers pump up per-subscriber revenue amid ad revenue declines

Publishers’ Q2 earnings reveal digital advertising is still in a tight spot, but digital subscriptions are picking up steam.

Lessons for AI from the ad-tech era: ‘We’re living in a memory-less world’

Experts reflect how the failures of social media and online advertising can help the industry improve the next era of innovation.