Should You Have a Klout Card?

In another sign social media has made people awful, Klout has recently updated its iPhone app so that users can now create a “Klout Card,” which is supported by the new iPhone Passbook app. The Klout card, which users can pull up through Passbook, will show the person’s name, photo and their social media power. It’s meant to be an easy way for people to redeem Klout perks. Oy. I don’t know about you, but the thought of people flashing their Klout cards makes me kind of nauseous. But if you are unsure of what to do, here is a handy flowchart to help you decide if you should have a Klout card or not.

https://staging.digiday.com/?p=24430

More in Media

NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory

Day two of IAB’s NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities.

The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers

The New York Times’ sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as as a result of this nearly 20% year over year increase.

NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories

Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.