The question everyone wants to know is how many people actually read News Corp’s high-profile stab at tablet publishing, The Daily? The answer: not nearly enough. Edmund Lee, formerly of Ad Age and now with Bloomberg, got a particularly chatty Zenith Optimedia buyer John Nitti to go on the record that the figure is 120,000 unique readers per week. This would put The Daily nowhere near the 500,000 readers Rupert Murdoch estimated it needs to break even. Kudos to Lee for prying the information out of an ad buyer — and on the record to boot. If the figure is accurate, The Daily might not be long for this world. Staci Kramer at PaidContent reports that one third of the readers are freebies. That’s unsustainable. That’s also too bad. The Daily was a surprisingly bold early move from an old-line publisher to use an unproven new technology. With Amazon entering the tablet market with a cheap tablet — publisher Greg Clayman told the Digiday Mobile conference last week that The Daily would work with tablet platforms outside of Apple’s — the market is sure to continue its breakneck growth. The question is whether News Corp will have the patience to wait until it finds its audience, or if it will cut its losses and chalk it up as a worth, if prohibitively expensive R&D effort.
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Media Briefing: Why publishers hope chatbots will be the latest retention tool
This week’s Media Briefing looks into why publishers are building their own artificial intelligence-powered chatbots. Publishers hope chatbots will be the latest retention tool As part of publishers’ integration of generative AI technology into their editorial and business operations, publishers are developing and launching chatbots on their websites. The four publishing executives Digiday interviewed for […]
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However, Fitzco’s research “has consistently shown that environmental issues and sustainability are important topics to younger skewing audiences. The focus on social, along with visual representation of data, aligns with the type of content a younger audience consumes,” she said. Joyce, on the other hand, said interest in sustainability content from advertisers and consumers “has […]
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This is a Digioh Test
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SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
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The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.
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Inside one media company’s strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
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