The New York Times used to crow about the performance of its About unit, which it bought for $410 million in 2005. Not so much anymore. PaidContent has the news that About is reorganizing its operations. Business Insider claimed it is laying off its editorial team, which is apparently not the case. NYT brought in executive Martin Niesenholtz to run About, which is now regularly tagged as “troubled,” replacing Cella Irvine. The downfall of About was speeded by Google’s Panda algorithm update that hit so-called content farms hard. It’s hard to see a future where the NYT is able to turn around About, considering it is a legacy business built on search optimization at a time when Google is hellbent of fighting the spam that clogs its results.
The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.
Inside one media company’s strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
Publishers continue to evaluate cost-cutting in Q4, with economic and budgetary pressures mounting
The wave of cost-cutting measures in Q3 is still flowing into Q4, with publishers under pressure to keep expenses down at a time of continuing economic uncertainty and budget planning.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Member ExclusiveMedia Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice
Publishers' third quarter earning reports are in.
A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
As Xandr shuts down its Clypd platform, datafuelX's M3 SaaS product aims to solve some of the multi-currency, multi-platform problems with investing in convergent TV today.