Short Takes: NYT’s About to Feel Pain of Panda
The New York Times used to crow about the performance of its About unit, which it bought for $410 million in 2005. Not so much anymore. PaidContent has the news that About is reorganizing its operations. Business Insider claimed it is laying off its editorial team, which is apparently not the case. NYT brought in executive Martin Niesenholtz to run About, which is now regularly tagged as “troubled,” replacing Cella Irvine. The downfall of About was speeded by Google’s Panda algorithm update that hit so-called content farms hard. It’s hard to see a future where the NYT is able to turn around About, considering it is a legacy business built on search optimization at a time when Google is hellbent of fighting the spam that clogs its results.
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Media Briefing: Why publishers hope chatbots will be the latest retention tool
This week’s Media Briefing looks into why publishers are building their own artificial intelligence-powered chatbots. Publishers hope chatbots will be the latest retention tool As part of publishers’ integration of generative AI technology into their editorial and business operations, publishers are developing and launching chatbots on their websites. The four publishing executives Digiday interviewed for […]
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Test Test
However, Fitzco’s research “has consistently shown that environmental issues and sustainability are important topics to younger skewing audiences. The focus on social, along with visual representation of data, aligns with the type of content a younger audience consumes,” she said. Joyce, on the other hand, said interest in sustainability content from advertisers and consumers “has […]
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This is a Digioh Test
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SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
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The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.
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Inside one media company’s strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
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