R/GA Leads SAMMY Awards Finalists


R/GA led all entrants to the SAMMY Awards, Digiday’s honors for the best in social media marketing, with seven finalist entries.

Among its entries were its work to develop a social media payment system, Pay with a Tweet, and social campaigns for Nike, McCormick’s and Armani. R/GA is also a finalist for social media agency of the year.

Deep Focus was also well represented, with five finalist nods. It is competing with R/GA for social media agency of the year. The third finalist is 360i.

In all, there are finalists in 15 categories. The full list of finalists is available of the SAMMY Awards website. The winners will be announced at a ceremony in New York City on Sept. 22.


More in Media

YouTube is under fire again, this time over child protection

Adalytics Research asks, ‘Are YouTube advertisers inadvertently harvesting data from millions of children?’

Illustration of a puzzle that spells out the word 'media.'

Media Briefing: Publishers pump up per-subscriber revenue amid ad revenue declines

Publishers’ Q2 earnings reveal digital advertising is still in a tight spot, but digital subscriptions are picking up steam.

Lessons for AI from the ad-tech era: ‘We’re living in a memory-less world’

Experts reflect how the failures of social media and online advertising can help the industry improve the next era of innovation.