R/GA is Top Winner at SAMMY Awards

R/GA  was named the best in show for its Nike Black Mamba campaign at the SAMMY Awards, Digiday’s honors for overall excellence and breakthrough achievement in social advertising, media and marketing.

R/GA took home six other SAMMY’s this year including Best Social Media Marketing Agency and Best Social Creative. Biggs|Gilmore was a finalist in several categories and won in three: Best Direct Response Campaign, Best Integrated Social/Cross Media Campaign, and Best Branded Social Fan Page. Deep Focus was also a finalist in several categories and took home winning awards for the Best Use of Social Media for Social Good and the Best Engagement Campaign for their Microsoft Windows Phone 7 campaign.

WildTangent won for Best Social Game over Hands-On Entertainment World Poker Tour and Initiative/Lionsgate “The Expendables” for its Levi’s virtual fitting tool Curve ID, an app that helps women find the perfect fitting pair of Levi’s jeans depending on their body type.

The full list of the winners is available at the SAMMY Awards website.

 

https://staging.digiday.com/?p=2495

More in Media

YouTube is under fire again, this time over child protection

Adalytics Research asks, ‘Are YouTube advertisers inadvertently harvesting data from millions of children?’

Illustration of a puzzle that spells out the word 'media.'

Media Briefing: Publishers pump up per-subscriber revenue amid ad revenue declines

Publishers’ Q2 earnings reveal digital advertising is still in a tight spot, but digital subscriptions are picking up steam.

Lessons for AI from the ad-tech era: ‘We’re living in a memory-less world’

Experts reflect how the failures of social media and online advertising can help the industry improve the next era of innovation.