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Google Plus OK’s Pseudonyms: Google has finally reversed its strict real-name policy. According to Google, the real-name policy was an effort to make “connecting with people on the Web more like connecting with people in the real world”; but the fact is, the Web isn’t the real world, and there are very many reasons why people may prefer to use pseudonyms online, like privacy and personal safety for starters. Also, no one wants to feel like they are being forced into something without being given any options (see Danah Boyd’s post “Real Names” Policies Are an Abuse of Power”). People should have a say in their online identities, so this is definitely a step in the right direction for Google Plus. The Daily Dot
Zuck the Diva: The portrait of the Facebook king just keeps getting more and more peculiar; from engineer courtship walks to killing his own dinner, the Zuck now has a bodyguard. According to Gawker, he also has an email ghostwriter, and he just purchased a new Palo Alto mansion. Sounds like someone is turning into a tech diva. Gawker
Video of the Day: “Full House” theme in an awesome a capella version. Wow, John Stamos hasn’t aged at all, Maybe it’s all that Oikos Greek yogurt. BuzzFeed
Tumblr of the Day: New Yorker cartoon captions that wouldn’t quite make it into the New Yorker. The Monkeys You Ordered
Tweet of the Day: It’s Hammer time: MC Hammer is now a tech entrepreneur. HappyPlace
The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.
Inside one media company’s strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
Publishers continue to evaluate cost-cutting in Q4, with economic and budgetary pressures mounting
The wave of cost-cutting measures in Q3 is still flowing into Q4, with publishers under pressure to keep expenses down at a time of continuing economic uncertainty and budget planning.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Member ExclusiveMedia Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice
Publishers' third quarter earning reports are in.
A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
As Xandr shuts down its Clypd platform, datafuelX's M3 SaaS product aims to solve some of the multi-currency, multi-platform problems with investing in convergent TV today.