Each day we bring you the five most important stories in digital media and marketing from around the Web.
Twitter Ads in the Stream?: Facebook ad chief Carolyn Everson says it isn’t 1 percent there with its ad product. If that’s the case, Twitter must be scraping along at click-through rate level, about .01 percent. Twitter’s understandably put the user experience first. Yet advertisers will need more from it to run large campaigns. The FT reports that Everson’s Twitter counterpart, Adam Bain, is telling advertisers it will soon push ads directly into users’ stream of updates. This will make promoted tweets far more prominent than how they currently only show in response to searches. The FT also reports Twitter plans to finally roll out promised enhanced tools for companies using the platform. Curiously the report also mentions Twitter doing a daily deals service, something it has already tried and which didn’t work. The report has already brought up the inevitable TechCrunch post of a “user revolt” in response to ads in their sacred timeline. My guess: won’t happen. FT
The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.
Inside one media company’s strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
Publishers continue to evaluate cost-cutting in Q4, with economic and budgetary pressures mounting
The wave of cost-cutting measures in Q3 is still flowing into Q4, with publishers under pressure to keep expenses down at a time of continuing economic uncertainty and budget planning.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Member ExclusiveMedia Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice
Publishers' third quarter earning reports are in.
A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
As Xandr shuts down its Clypd platform, datafuelX's M3 SaaS product aims to solve some of the multi-currency, multi-platform problems with investing in convergent TV today.