Expectations for Facebook are reaching stratospheric proportions. TechCrunch reported that shares of the company on the secondary market are now trading at $34, giving the company an $84 billion implied valuation. It’s tricky to extrapolate valuations of companies that only sell a small sliver of its shares, but the nonetheless it’s clear that Facebook will have one of the largest initial public offerings in history when it goes that route. Michael Lazerow, CEO of Buddy Media, a platform for brands on Facebook, believes this is just the beginning. He says Facebook will become one of the most valuable companies in the world. By his math, if Facebook matched Yahoo’s relatively low $7 annual revenue per use, it would generate $4.5 billion in revenue. Let’s say it matches Google’s $22 in revenue per user and grows to 1 billion users. That would be a staggering $22 billion in revenue per year.
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SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Member ExclusiveMedia Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice
Publishers' third quarter earning reports are in.
A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
As Xandr shuts down its Clypd platform, datafuelX's M3 SaaS product aims to solve some of the multi-currency, multi-platform problems with investing in convergent TV today.