Privacy Watch: CAN-SPAM Decision May Force Facebook Opt-Out Option
What Happened: Facebook recently sued MaxBounty, a company that operates a network for affiliate marketers, in which it alleged that MaxBounty created fake Facebook pages intended to redirect Facebook users away from the site to third-party commercial sites. MaxBounty argued that its communications on Facebook were not e-mail messages and therefore could not create a cause of action under CAN-SPAM.
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