The New York Times’ Innovation report was meant for Times employees alone, but since a handful of media outlets published the leaked document last week, it has reverberated throughout the news and business sides of the publishing industry — and resonated with those who see their own organizations face the same struggle to adapt to the digital age. Here’s a sampling of (anonymous) reactions:
“You never know how dysfunctional a place is. It’s the wild west, even for The New York Times. On the one hand, I’m sure there’s some collective schadenfreude. On the other hand, at least they’re experimenting.” — Magazine editor-in-chief
“An extremely useful document. We should thank the New York Times for doing months of expensive work for the rest of us! Most of us are ahead in some areas and behind in others.” — Magazine editor
“I don’t think it has much however to do with how big or small the operation is. Meaningful change is developed over time and the pain points are to be expected. The only other path that can lead to quicker change is what Time Inc. is proposing by aggregating the content of others and packaging it as your own innovation. But the market sees it as a shortcut that lacks the authority and credible voice of the original brand.” — Newspaper sales executive
“None of it is surprising. It’s painfully obvious. If you’re in the trenches, it’s less shocking than if you’re not. It all resonated. The conversation about being behind in tagging and structured data practices … everybody’s trying to figure out structured data.” — Magazine digital exec
“I’ve faced the same issues, but with inferior brands, and lost the fight. Their brand is unique, though. So the good news is that if they do the work, and keep hiring digital-first thinkers, the next generation will trust and value the New York Times. And by the way, if war broke out or a disaster hit a place where I had family or friends, I’m not sure I’d be interested in news feed content from a disruptive but thinly staffed news publisher, whose only concern is getting it first.” — Digital sales exec
However, Fitzco’s research “has consistently shown that environmental issues and sustainability are important topics to younger skewing audiences. The focus on social, along with visual representation of data, aligns with the type of content a younger audience consumes,” she said. Joyce, on the other hand, said interest in sustainability content from advertisers and consumers “has […]
The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.
Inside one media company’s strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Publishers continue to evaluate cost-cutting in Q4, with economic and budgetary pressures mounting
The wave of cost-cutting measures in Q3 is still flowing into Q4, with publishers under pressure to keep expenses down at a time of continuing economic uncertainty and budget planning.
Media Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice
Publishers' third quarter earning reports are in.