Famously derided by Steve Jobs as “sucking,” mobile advertising could get a shot of creative juice.
The mobile tech company claims the quality of its mobile Web ads will be on par with what it has done for in-app ads. If so, that would be a great step in making mobile campaigns better, according to Angela Steele, CEO of mobile shop Ansible.
Agencies and brands love the in-app product because it allows for a lot more creative freedom for richer custom experiences,” she said. “Medialets’ challenge in the past has been reach. This new web offering should help address that.”
Mobile advertising has been beset by a bit of a blah factor, with large scale networks, for the most part, running drab creative. That’s left few options for brands looking for higher quality. Apple has struggled to gain much of a foothold for iAds, which were priced extremely high and suffered from low reach. Likewise, Medialets placements were available only on its network of app publishers.
While apps get much of the buzz, the mobile Web attracts a huge chunk of consumer time spent on mobile destinations, about equal to that spent on apps, according to a study by Flurry.
Medialets is in the process of certifying mobile sites that can carry the placements, according to the company. It will begin to roll out campaigns shortly. It puts its platform’s reach at 50 million unique users per month and a publisher network equal to 20 billion impressions.
Inside one media company’s strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
Publishers continue to evaluate cost-cutting in Q4, with economic and budgetary pressures mounting
The wave of cost-cutting measures in Q3 is still flowing into Q4, with publishers under pressure to keep expenses down at a time of continuing economic uncertainty and budget planning.
Member ExclusiveMedia Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice
Publishers' third quarter earning reports are in.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
As Xandr shuts down its Clypd platform, datafuelX's M3 SaaS product aims to solve some of the multi-currency, multi-platform problems with investing in convergent TV today.
Member ExclusiveDigiday’s 2022 Media Agency Report Analysis: The state and future of the media agency, client spending, staffing and beyond
Digiday staffers revealed the full results of the report and answered viewer questions for Digiday+ members on November 2.