Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
It’s almost graduation season so the daunting task of finding a job looms. LinkedIn hopes to help.
Today, the career-oriented social network is launching a standalone app, LinkedIn Students, that helps them land a job. The purpose to help soothe their job-hunting anxieties and surface suggested jobs based on its algorithm of the users’ preferences and college alumni connections.
LinkedIn Students, with its swipeable format that mimicks Tinder and Hinge, is designed with millennials in mind. The cards serve up suggested jobs, networking opportunities and news from companies users are interested in. And, just like a dating profile, the app lets users build a profile based on a few questions.
Unlike LinkedIn’s flagship app, the stripped-down LinkedIn Students app lacks messaging, groups and its news hub Pulse. Instead of Pulse, the app has content with sponsored posts from J.P. Morgan focusing on careers. Companies can’t pay LinkedIn to target people with specific jobs.
Of course, LinkedIn Students is a way for young people to become lifelong — and hopefully paying — members. “This is a soft introduction to students, who may not know the value of networking, and introduce LinkedIn’s value proposition,” Ada Yu, a LinkedIn project manager, told VentureBeat.
More in Media
What publishers are wishing for this holiday season: End AI scraping and determine AI-powered audience value
Publishers want a fair, structured, regulated AI environment and they also want to define what the next decade of audience metrics looks like.
Digiday+ Research Subscription Index 2025: Subscription strategies from Bloomberg, The New York Times, Vox and others
Digiday’s third annual Subscription Index examines and measures publishers’ subscription strategies to identify common approaches and key tactics among Bloomberg, The New York Times, Vox and others.
From lawsuits to lobbying: How publishers are fighting AI
We may be closing out 2025, but publishers aren’t retreating from the battle of AI search — some are escalating it, and they expect the fight to stretch deep into 2026.
Ad position: web_bfu