Business models across all industries are shifting. Talk to any executive about their challenges, the conversation will quickly turn to people — finding them, keeping them, motivating them. Our latest issue of Digiday magazine focuses on modern work through the lens of people, culture, automation, spaces and balance.
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In people, Kristina Monllos delves into life after #MeToo rollicked every industry. She explores what life now looks like for people inside advertising agencies, how #MeToo has in some cases turned into a punchline for a very bad joke, and how it’s changing interpersonal dynamics. Kristina also explored the lives of foreign-born talent inside ad agencies, and how visa dynamics have created a limbo for these workers, hearing in their own words what it’s like to feel trapped.
We also explore Slack, and how this instant messaging platform is transforming how workers are organizing inside digital media companies. And as the retail industry undergoes its own shift and stores occupy a new function, Anna Hensel examines the death of the salaried retail job.
At the same time, in the Culture section, we take a critical look at what it really means to be a company founded by women — and how it doesn’t necessarily result in a more “inclusive” culture. We also dive into work perks, the future of workwear and showcased some original research on work culture inside media and marketing. I also took a look at the weaponization of workplace banter and gossip, thanks to a generation that sees their work lives and personal lives becoming more blurred, and how companies are figuring out how to stay ahead of harmful gossip.
For spaces, we examine the future of the office space, while Jill Manoff put together a scorecard looking at some of the newest co-working spaces and how they stack up.
We also report on the future of automation in advertising, and in our Balance section, why Sundays have become the sacred, work-free zone, as workers attempt to set boundaries.
The nature of work is changing. These changes are driven by technology, yes, but also a new generation of workers who are rejecting old norms and instead seeking a life of balance and meaning. The workplace is also changing, in many cases physically. The lines between work and regular life have blurred for a generation, but now companies need to transform themselves to cater to a new set of expectations.
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