Instagram reveals new logo and interface

Instagram looks completely different.

The Facebook-owned photo sharing app unveiled a brand-new logo today, along with a refreshed interface, in its most dramatic redesign since it debuted five years ago. “Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form,” Instagram said in a blog post.

The brightly colored logo is a stark contrast from the new black-and-white internal design, which has been leaking out to users over the past few weeks. Both designs imitate Apple’s iOS 7 redesign that showcases flatter lines and brighter colors.

Instagram’s redesign is rolling out to its family of apps, including Layout, Hyperlapse and Boomerang. The redesign is available to download immediately.

Data from Brandwatch indicates that more people like the overall redesign, but don’t like the new logo. Of the 12,000 mentions online 58 percent are positive and 42 percent are trending negative.

More in Media

YouTube is under fire again, this time over child protection

Adalytics Research asks, ‘Are YouTube advertisers inadvertently harvesting data from millions of children?’

Illustration of a puzzle that spells out the word 'media.'

Media Briefing: Publishers pump up per-subscriber revenue amid ad revenue declines

Publishers’ Q2 earnings reveal digital advertising is still in a tight spot, but digital subscriptions are picking up steam.

Lessons for AI from the ad-tech era: ‘We’re living in a memory-less world’

Experts reflect how the failures of social media and online advertising can help the industry improve the next era of innovation.