Retailers and brands, pay attention to social media users during the holiday shopping season. According to findings from social media and marketing agency Mr Youth, social media users are more influential, spend more money on presents and are more likely to recommend buying certain gifts than non-social-media-users.
According to Mr. Youth’s findings, 66 percent of Black Friday/Cyber Monday shoppers made a purchase because of social media interactions (either with brands or friends and family). Also 65 percent of users’ shopping recommendations led to a purchase, with recommendations of social media users twice as likely to lead to a gift purchase.
The most interesting finding suggests that brands are dropping the ball when it comes to their social media skills: while 80 percent of users who interact with a brand online and receive a response to their post will make a purchase as a result of this online brand interaction, brands are only responding to half of their page posts. Tisk, tisk. Brands and retailers better start paying attention to their customers on social media if they want to attract holiday shopping dollars, and shopping dollars in general.
Check out this infographic from Mr. Youth to see the details.
The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.
Inside one media company’s strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
Publishers continue to evaluate cost-cutting in Q4, with economic and budgetary pressures mounting
The wave of cost-cutting measures in Q3 is still flowing into Q4, with publishers under pressure to keep expenses down at a time of continuing economic uncertainty and budget planning.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Member ExclusiveMedia Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice
Publishers' third quarter earning reports are in.
A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
As Xandr shuts down its Clypd platform, datafuelX's M3 SaaS product aims to solve some of the multi-currency, multi-platform problems with investing in convergent TV today.