Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Nowadays social sharing is just another routine daily activity, like brushing your teeth — except most people share things online way more than they brush their teeth. However, the ways in which we share content online have changed over the years. To give you and idea just how much has changed, according to data collected by Clearspring from AddThis, in 2008 the top sharing plaform was MySpace (hard to believe now), followed by Facebook and email. Over the past three years, Facebook has reigned supreme followed by email. What is surprsing is that in 2011 (so far), printing out content is the third most popular way to share content. But forget about sharing platforms; one of the most important findings from Clearspring’s data anlysis is that sharing online content through the address bar, as in the good old cutting and pasting of a URL, happens 10 times more than any other type of sharing.
More in Media
Digiday+ Research Subscription Index 2025: Subscription strategies from Bloomberg, The New York Times, Vox and others
Digiday’s third annual Subscription Index examines and measures publishers’ subscription strategies to identify common approaches and key tactics among Bloomberg, The New York Times, Vox and others.
From lawsuits to lobbying: How publishers are fighting AI
We may be closing out 2025, but publishers aren’t retreating from the battle of AI search — some are escalating it, and they expect the fight to stretch deep into 2026.
Media Briefing: Publishers turn to vertical video to compete with creators and grow ad revenue in 2026
Publishers add vertical video feeds to their sites to boost engagement, attract video ad spend and compete with news creators.
Ad position: web_bfu