Infographic: Search and Social Make a Good Team
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.When it comes to shopping, consumers nowadays do their fair share of homework before making a purchase. GroupM Search teamed up with ComScore and from data collected from 1 million U.S. Internet users found that search is the single most important factor in the beginning of the purchase process. They found that 58 percent of all consumer journeys that end in purchase begin with search, followed by company sites (24 percent) and then social media (18 percent). Looking at the overall purchase process though, it looks like consumers are just as likely to use search or a combination of search and social during the purchase process, while only 1 percent uses only social during the purchase process. For consumers, social is more about getting friends’ opinions about products and brands. As the findings show, social media alone is not a key part of the purchase process, but tied with search, it is an important tool.
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Media Briefing: Why publishers hope chatbots will be the latest retention tool
This week’s Media Briefing looks into why publishers are building their own artificial intelligence-powered chatbots. Publishers hope chatbots will be the latest retention tool As part of publishers’ integration of generative AI technology into their editorial and business operations, publishers are developing and launching chatbots on their websites. The four publishing executives Digiday interviewed for […]
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However, Fitzco’s research “has consistently shown that environmental issues and sustainability are important topics to younger skewing audiences. The focus on social, along with visual representation of data, aligns with the type of content a younger audience consumes,” she said. Joyce, on the other hand, said interest in sustainability content from advertisers and consumers “has […]
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This is a Digioh Test
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SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
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The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.
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Inside one media company’s strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
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