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.When it comes to shopping, consumers nowadays do their fair share of homework before making a purchase. GroupM Search teamed up with ComScore and from data collected from 1 million U.S. Internet users found that search is the single most important factor in the beginning of the purchase process. They found that 58 percent of all consumer journeys that end in purchase begin with search, followed by company sites (24 percent) and then social media (18 percent). Looking at the overall purchase process though, it looks like consumers are just as likely to use search or a combination of search and social during the purchase process, while only 1 percent uses only social during the purchase process. For consumers, social is more about getting friends’ opinions about products and brands. As the findings show, social media alone is not a key part of the purchase process, but tied with search, it is an important tool.
The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.
Inside one media company’s strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
Publishers continue to evaluate cost-cutting in Q4, with economic and budgetary pressures mounting
The wave of cost-cutting measures in Q3 is still flowing into Q4, with publishers under pressure to keep expenses down at a time of continuing economic uncertainty and budget planning.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Member ExclusiveMedia Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice
Publishers' third quarter earning reports are in.
A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
As Xandr shuts down its Clypd platform, datafuelX's M3 SaaS product aims to solve some of the multi-currency, multi-platform problems with investing in convergent TV today.