Infographic: Presidential Candidates Need to be Social

The Feed is Digiday’s Web-culture corner. Check The Feed everyday for Web-culture news roundups, infographics, essays and more. Follow us on Twitter for updates throughout the day on Twitter @digiday.

Whoever ends up sitting in the Oval Office next, you can bet that social media will have had something to do with it. According to data from Digitas, digital media, and especially social media, will play an integral role in influencing voters’ descions in the 2012 pesidential elections. Six out of ten respondents said that they expect presidential candidates to have a a social media presence; and four out of ten respondents said that they think that information found on social media is as impactful in the decision making process as traditional media. Fifty-one percent of respondents said that they will use social medai to learn more about the presidential candidates for the upcoming 2012 election. Check out the infographics below to see the breakdown by age group. It is clear that the 2012 presidential candidates need to make sure they have their social media stratedgies down pat.

More in Media

NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory

Day two of IAB’s NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities.

The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers

The New York Times’ sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as as a result of this nearly 20% year over year increase.

NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories

Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.