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Daily deals were a popular gift choice this holiday season. According to data from TIPPR, a group buying site and platform, 90 percent of holiday shoppers said they were likely to purchase a daily deal as a gift.
When it comes to what kind of daily deals people want, it turns out people want experiences rather than goods. Eighty percent of popular deals were those offering food, entertainment, or health and beauty services. From Black Friday to Cyber Monday 97 percent of spending was on arts and entertainment.
While the daily deals industry certainly benefited from the holiday season, daily deals still only make up a very small portion of the upwards of $32 billion e-commerce industry.
See the full infographic from TIPPR below.
The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.
Inside one media company’s strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
Publishers continue to evaluate cost-cutting in Q4, with economic and budgetary pressures mounting
The wave of cost-cutting measures in Q3 is still flowing into Q4, with publishers under pressure to keep expenses down at a time of continuing economic uncertainty and budget planning.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Member ExclusiveMedia Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice
Publishers' third quarter earning reports are in.
A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
As Xandr shuts down its Clypd platform, datafuelX's M3 SaaS product aims to solve some of the multi-currency, multi-platform problems with investing in convergent TV today.