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While pro-real-namers say that pseudonymity encourages bad online behavior, new data from social commenting platform Disqus suggests otherwise.
The data shows that across sites that use Disqus, comments left by people with pseudonyms receive more likes and replies than those left both by people using only their real names and those who are completely anonymous. Furthermore, pseudonymous commenters make up the majority of comments: 61 percent of comments are made by users using made-up names. That is in comparison to 35 percent of comments left by anonymous users and only 4 percent by people using their real names. So much for real names!
See the full results from Disqus below.
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Media Briefing: Why publishers hope chatbots will be the latest retention tool
This week’s Media Briefing looks into why publishers are building their own artificial intelligence-powered chatbots. Publishers hope chatbots will be the latest retention tool As part of publishers’ integration of generative AI technology into their editorial and business operations, publishers are developing and launching chatbots on their websites. Ad rendering preventing in stagingAd position: web_incontent_pos1 […]
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However, Fitzco’s research “has consistently shown that environmental issues and sustainability are important topics to younger skewing audiences. The focus on social, along with visual representation of data, aligns with the type of content a younger audience consumes,” she said. Joyce, on the other hand, said interest in sustainability content from advertisers and consumers “has […]
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This is a Digioh Test
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SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
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The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.
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Inside one media company’s strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
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