Infographic: Don’t Blame Pseudonyms

The Feed is Digiday’s Web-culture corner. Check The Feed everyday for Web-culture news roundups, infographics, essays and more. Follow us on Twitter for updates throughout the day @SWeissman.

While pro-real-namers say that pseudonymity encourages bad online behavior, new data from social commenting platform Disqus suggests otherwise.

The data shows that across sites that use Disqus, comments left by people with pseudonyms receive more likes and replies than those left both by people using only their real names and those who are completely anonymous. Furthermore, pseudonymous commenters make up the majority of comments: 61 percent of comments are made by users using made-up names. That is in comparison to 35 percent of comments left by anonymous users and only 4 percent by people using their real names. So much for real names!

See the full results from Disqus below.

https://staging.digiday.com/?p=3159

More in Media

NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory

Day two of IAB’s NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities.

The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers

The New York Times’ sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as as a result of this nearly 20% year over year increase.

NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories

Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.