Survey: How Will Digital Media Evolve?

“2012 State of Digital Integration: Devices and Content” is a new study by Deloitte and The Harrison Group focused on mobile technology (tablets, smartphones, e-readers, etc.) and digital-content consumption that takes a 360-degree look at the marketplace to answer these questions for your business: What do consumers want? What technologies are they currently engaging, and how? How are consumer trend-leaders behaving? What are they demanding in terms of information and service delivery on digital platforms? How are tablets and mobile platforms being adopted in the workplace? Where do your customers and clients stand in terms of digital engagement, distribution and business models? How will this affect demands on their agencies, publishers, manufacturers and digital-service providers? The research integrates two extensive surveys (consumer and business), providing an extensive look at the what, how and why behind consumers’ and business’ current behaviors and future intentions regarding digital consumption of media and advertising, device adoption and integration, and more. Click here to participate in this new research initiative.

https://staging.digiday.com/?p=6549

More in Media

NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory

Day two of IAB’s NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities.

The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers

The New York Times’ sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as as a result of this nearly 20% year over year increase.

NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories

Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.