HBO’s Sabrina Caluori Says Social Buzz Doesn’t Equal Ratings

Last Tuesday at Digiday Video in New York, HBO’s Sabrina Caluori, GetGlue’s Kimber Myers, and KIT Digital’s Alan Wolk joined Digiday’s Jack Marshall for the “Engineering Social Video” panel to weigh in on the new viewing experience that is social TV and what it holds for the future. See what these industry experts have to say about what kind of programming lends itself to the “second screen experience,” the challenges and opportunities that social present for the TV industry, why, as Sabrina Caluori put it, “social buzz doesn’t necessarily correlate to ratings,” and more. Watch now.