Data exchange? What data exchange? Neal Mohan, Google’s vp display product and architect of its display ad strategy, denied on Monday that Google is getting into the data exchange business — to a degree.
“Within Google there is no single data-related product,” he said in a keynote interview on Monday at Digiday’s Data Management Summit in Deer Valley Utah. “I don’t even really know what that would frankly mean. We’re building a number of data capabilities to work with a number of products. We’re not solving things through one singular product.”
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