Facebook tweaks News Feed algorithm to give preference to live videos

Facebook is changing its News Feed algorithm again and prioritizing live video.

The social network is ramping up its focus on its “Periscope-killer” live video tool by tweaking the News Feed and placing live streams, instead of regular video and archived feeds, toward the top. The change comes two months after Facebook rolled out live streaming capability for all users.

The social network said in a statement that users spend three times longer watching a live video compared to an archived stream. “This is because Facebook Live videos are more interesting in the moment than after the fact,” it surmised.

With the live streams more likely to appear on top of the News Feed, people are more likely to interact with the video and post questions or comments. Perhaps not a coincidence, but the idea mimics Twitter’s Periscope integration of seamlessly uniting live video and the timeline together.

Facebook’s tweak is likely welcome news to publishers, like the Huffington Post, Fusion and MSNBC. For example, HuffPost said it’s live streaming election coverage on the platform rather than its website because Facebook makes it easier to interact with its correspondents.

For brands, which have said they’re more likely to use Twitter’s Periscope when live streaming, the change might win them over. Facebook Live’s biggest issue so far had been not promoting the streams. Now it automatically pushes these videos to the top.


More in Media

YouTube is under fire again, this time over child protection

Adalytics Research asks, ‘Are YouTube advertisers inadvertently harvesting data from millions of children?’

Illustration of a puzzle that spells out the word 'media.'

Media Briefing: Publishers pump up per-subscriber revenue amid ad revenue declines

Publishers’ Q2 earnings reveal digital advertising is still in a tight spot, but digital subscriptions are picking up steam.

Lessons for AI from the ad-tech era: ‘We’re living in a memory-less world’

Experts reflect how the failures of social media and online advertising can help the industry improve the next era of innovation.