What it is: Ad verification is the process of examining the quality of ad operations, including ad placement, to assure advertisers that their ads are shown to the right audience in the right environment. That might include not having advertising directed at kids next to an article with a suggestive photo, for example. Ad verification services audit millions of ad impressions that occur daily. Attribution is the catchall phrase used for determining ad effectiveness and giving credit to each placement that made an impact. It allocates the credit for an action to the points in the funnel deemed to have contributed to that conversion. The dominate paradigm dictates that it is the last ad viewed or last-click methodology. This model has obvious flaws, as a consumer may have been exposed to multiple ads before their final conversion.
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Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Publishers continue to evaluate cost-cutting in Q4, with economic and budgetary pressures mounting
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A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
As Xandr shuts down its Clypd platform, datafuelX's M3 SaaS product aims to solve some of the multi-currency, multi-platform problems with investing in convergent TV today.