ESPN Draws Rose Bowl Streaming Crowd

Close to 350,000 people watched the Rose Bowl on the Web, according to figures released by ESPN. The audience for the wild, high-scoring game, in which the University of Oregon beat the University of Wisconsin, reached 347,000 viewers on ESPN3, an increase of 46 percent versus last year.

There’s no word on how many of those viewers had grabbed their iPads to catch the game while their wives watched “The Bachelor,” but it’s likely at least a few turned to the Watch ESPN app to avoid such a marital conflict. Fans are quickly growing accustomed to streaming live sports on the Web. Just a few months ago CBS Sports drew 171,648 unique viewers to its Web cast of the highly anticipated matchup between Louisiana State University and the University of Alabama on a Saturday night. And on Monday, besides the Rose Bowl ESPN3 attracted 291,000 unique viewers to the Tostitos Fiesta Bowl, a surge of 88 percent versus 2011. And next month, of course, NBC will stream the Super Bowl for the first time — for those few couch potatoes who can’t make it home for the biggest game of the year.

More in Media

YouTube is under fire again, this time over child protection

Adalytics Research asks, ‘Are YouTube advertisers inadvertently harvesting data from millions of children?’

Illustration of a puzzle that spells out the word 'media.'

Media Briefing: Publishers pump up per-subscriber revenue amid ad revenue declines

Publishers’ Q2 earnings reveal digital advertising is still in a tight spot, but digital subscriptions are picking up steam.

Lessons for AI from the ad-tech era: ‘We’re living in a memory-less world’

Experts reflect how the failures of social media and online advertising can help the industry improve the next era of innovation.