Internet Silence: Email is a chore. People will find any excuse not to get to it sometimes. As this New York Times pieces points out, there are all sorts of reasons that people sometimes take forever to answer emails, like young people don’t have manners, or people get distracted by viral videos and forget to respond, or people are reluctant to respond to invitations to events they cannot attend, etc, etc. So maybe our email expectations are too high. NYT
Sexting Survey: Apparently ladies are more likely to engage in sexting than men, according to a recent report by Diane Kholos Wysocki, a professor of sociology and women’s studies at the University of Nebraska at Kearney, and Cheryl D. Childers, a professor of sociology at Washburn University; however, a closer look at the survey participants renders this report more than a little questionable. The respondents were found on AshleyMadison.com, a website for cheaters basically (as the site describes itself: “The world’s leading married dating service for discreet encounters”), So yeah, not sure how much this study is an accurate reflection of the general public, but an interesting finding nonetheless. NYT
The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.
Inside one media company’s strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
Publishers continue to evaluate cost-cutting in Q4, with economic and budgetary pressures mounting
The wave of cost-cutting measures in Q3 is still flowing into Q4, with publishers under pressure to keep expenses down at a time of continuing economic uncertainty and budget planning.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Member ExclusiveMedia Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice
Publishers' third quarter earning reports are in.
A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
As Xandr shuts down its Clypd platform, datafuelX's M3 SaaS product aims to solve some of the multi-currency, multi-platform problems with investing in convergent TV today.