Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
If luxury brands aim for exclusivity, is mass media really the best place for their message? Find out why Martini Media CEO Skip Brand thinks luxury marketers might find a better audience with well-placed online video rather than with a prime time TV spot.
[vimeo 51015078 w=500 h=281]
Are Luxury Spots More At Home Online? from Digiday on Vimeo.
The Digiday Video Conference, Nov. 13, in New York, will examine the theme of “The Multi-Screen Paradigm.” Digiday is bringing together top names in the industry to discuss this theme and its underlying issues. To explore the topic of online video in depth, register for our conference today.
More in Media
Digiday+ Research Subscription Index 2025: Subscription strategies from Bloomberg, The New York Times, Vox and others
Digiday’s third annual Subscription Index examines and measures publishers’ subscription strategies to identify common approaches and key tactics among Bloomberg, The New York Times, Vox and others.
From lawsuits to lobbying: How publishers are fighting AI
We may be closing out 2025, but publishers aren’t retreating from the battle of AI search — some are escalating it, and they expect the fight to stretch deep into 2026.
Media Briefing: Publishers turn to vertical video to compete with creators and grow ad revenue in 2026
Publishers add vertical video feeds to their sites to boost engagement, attract video ad spend and compete with news creators.
Ad position: web_bfu