Digiday Research: What return to the physical office looks like for media workers — fewer meetings, less snacks

The return to the physical office is a far off idea for most in the industry.

A new Digiday survey found that for 42% of media industry workers, their company hasn’t said anything concrete about when they’re expected to return back to the office. For 28% of employees, they expect to be back in the physical office by the end of the third quarter of this year. About 9% said they have been told they can work from home permanently.

Inside ad agencies, about 45% said their employers hadn’t said anything concrete, while for 29%, they expected to be back in the office by the end of the third quarter as well. About 7% were told they can work from home permanently. 


Of course, the return to physical offices is anything but normal. A whopping 73% of agency workers and 88% of media workers said working from home will now be encouraged and accepted. About 39% of agencies and 36% of publishing workers said they expect a reduction in shared amenities and around 40% said they expected fewer snacks. And 32% of agencies, and 37% of publishing workers said they expect fewer meetings to take place. 


As we previously reported, at agencies and publishers, 58% of respondents said they missed working in an office. But what they miss varies — and this is what employers are trying to figure out when they seek to replicate the in-office collaboration and serendipity so missing from remote workplaces.

https://staging.digiday.com/?p=372520

More in Media

YouTube is under fire again, this time over child protection

Adalytics Research asks, ‘Are YouTube advertisers inadvertently harvesting data from millions of children?’

Illustration of a puzzle that spells out the word 'media.'

Media Briefing: Publishers pump up per-subscriber revenue amid ad revenue declines

Publishers’ Q2 earnings reveal digital advertising is still in a tight spot, but digital subscriptions are picking up steam.

Lessons for AI from the ad-tech era: ‘We’re living in a memory-less world’

Experts reflect how the failures of social media and online advertising can help the industry improve the next era of innovation.