Digiday research: 93% of survey respondents say they see white employees in senior leadership roles

This survey follows reports from agencies of all sizes that found their employee ranks to be woefully nondiverse. For example agency holding giant WPP reporetd in July that just 2.2% of the their U.S. executives are Black. For fellow holding company Omnicom, that number was 3% as of July.

The majority of the survey respondents are employees at either an independent agency or at an agency owned by a holding company.

Respondents identified themselves as 52% white, while 12% respondents described themselves as Black, 13% as Hispanic and 16% as Asian. Other races and multiple race respondents made up 3% and 4% of the survey respectively.

And in response to the diversity and equality gaps exposed in the months following the killing of George Floyd, respondents reported a wide variety of outreach and action on the part of their companies — the most common being internal statements in support of racial justice, with 81% of respondents reporting they’d received that type of communication. Public statements of support were the next common response with 66% of respondents reporting that effort from their companies.