Digiday+ Deep Dive podcast: Publishers are diversifying their video strategies
The Digiday+ Deep Dive is a new podcast available exclusively to Digiday+ members. Digiday editors will discuss the week’s biggest stories, and offer a glimpse into what’s being talked about in the newsroom.
This week, Digiday’s Sahil Patel joins editor-in-chief Brian Morrissey to discuss why publishers are looking beyond Facebook to distribute their video content, and why increasingly that means a renewed focus on the original online video giant: YouTube.
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A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
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Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
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Digiday staffers revealed the full results of the report and answered viewer questions for Digiday+ members on November 2.
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Publishers are clearly pessimistic about how the economy will affect their revenues from ad sales, but there is significantly less pessimism about how subscriptions will fare, Digiday+ Research found.