Comedian JB Smoove ‘hearts’ Periscope

Facebook Live might be the most popular kid on the live-video block, but comedian JB Smoove still has a soft spot for Twitter’s live streaming platform Periscope.

The actor-comedian-writer, who stopped by Digiday one recent afternoon, said he’s amazed by the direct connection he can build with his fans on the platform. “I pull my phone out, turn that Periscope on, and you know what? I’m hanging with people — in real time. I get my little hearts … floating on the screen, comments here and there. I love it,” he said.

Celebrities, and especially comedians, have embraced Periscope since the live streaming platform launched last March. Kevin Hart is one of the most popular users with more than 809,000 followers (and 15 million hearts). Smoove, meanwhile, has 5,000 followers and 110,000 hearts.

Smoove and other users are not paid by Periscope to use the platform. That might change as Periscope looks to compete with Facebook, which is shelling cash to get more celebrities and media companies to produce Facebook Live content.

Meanwhile, Smoove is happy to engage his most ardent fans on social media.

“The people who follow you on social media are not the people who follow you on network TV,” he said, indicating how his social audience is naturally more engaged than those who passively watch his shows on TV. “It’s two different types of people.”

Watch other excerpts from the interview here.

https://staging.digiday.com/?p=176271

More in Media

YouTube is under fire again, this time over child protection

Adalytics Research asks, ‘Are YouTube advertisers inadvertently harvesting data from millions of children?’

Illustration of a puzzle that spells out the word 'media.'

Media Briefing: Publishers pump up per-subscriber revenue amid ad revenue declines

Publishers’ Q2 earnings reveal digital advertising is still in a tight spot, but digital subscriptions are picking up steam.

Lessons for AI from the ad-tech era: ‘We’re living in a memory-less world’

Experts reflect how the failures of social media and online advertising can help the industry improve the next era of innovation.