What’s Your Browser IQ?: Apparently, Internet Explorer is for dummies, according to a survey conducted by AptiQuant, a Vancouver-based Web consulting company. It gave more than 100,000 participants an IQ test while monitoring what browser they used to take the test. Internet Explorer users scored lower than average, while Chrome, Firefox and Safari users scored slightly above average. Those who used the more obscure browsers Camino and Opera and those who used Explorer with Chrome Frame (a plug-in for HTML5 content) had, according to AptiQuaint, “exceptionally higher” IQ scores. CNN
Obama’s Twitter Overload: President Obama may have gone overboard with his Twitter activity on Friday afternoon when he began asking his over 9 million followers to tweet at Republican Congressmen to “ask them to support a bipartisan solution to the deficit crisis.” The @BarackObama account flooded people’s Twitter feeds by proceeding to tweet the Twitter handles of Republican Congressmen state by state. Since then Obama has lost 37,000 Twitter followers. On top of that, apparently Republican congressmen on Twitter gained a total of about 6,500 new followers that Friday. Ouch. Mashable
One-Minute Vigil: Four Irish friends organized a moment of Twitter silence, which they called Twinute Silence, in memory of the victims of the Norway shooting. While it is a nice gesture, one minute, really? Have we really gotten to the point where not tweeting for a full 60 seconds is a big deal? AllTwitter
Tumblr of the Day: Another one for the Trekkies. Spock is Not Impressed.
Video of the Day: Harry Potter metal.
The Washington Post invests in climate coverage as its team expands to over 30 journalists
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Publishers continue to evaluate cost-cutting in Q4, with economic and budgetary pressures mounting
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SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Member ExclusiveMedia Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice
Publishers' third quarter earning reports are in.
A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
As Xandr shuts down its Clypd platform, datafuelX's M3 SaaS product aims to solve some of the multi-currency, multi-platform problems with investing in convergent TV today.