Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Yesterday, Buzzfeed’s Jonathan Perelman, vp of agency strategy and industry development and a 2013 Mobi Awards judge, answered your questions about mobile publishing and native content via Twitter.
Buzzfeed’s native content program has put brands like Toyota, Virgin and now GE in front of millions of social sharers. Find out what Perelman had to say about the future of mobile and what he’s looking for from entrants at the #MobiAwards. Then enter here.
On the staying power of native content:
More in Media
Digiday+ Research Subscription Index 2025: Subscription strategies from Bloomberg, The New York Times, Vox and others
Digiday’s third annual Subscription Index examines and measures publishers’ subscription strategies to identify common approaches and key tactics among Bloomberg, The New York Times, Vox and others.
From lawsuits to lobbying: How publishers are fighting AI
We may be closing out 2025, but publishers aren’t retreating from the battle of AI search — some are escalating it, and they expect the fight to stretch deep into 2026.
Media Briefing: Publishers turn to vertical video to compete with creators and grow ad revenue in 2026
Publishers add vertical video feeds to their sites to boost engagement, attract video ad spend and compete with news creators.
Ad position: web_bfu