Sorry, fakers: Tinder is adding verified accounts. The dating app announced today it’s vetting accounts created by “notable public figures,” like celebrities and athletes, so users will know if they’re actually flirting with the real deal.
Verified Accounts will have a blue checkmark in their profile, similar to the ones seen on Twitter and Facebook. This is how it will look:
The addition comes at a time when celebrities are openly talking about being on the booming dating app. For example, Bravo host Andy Cohen, singer/actress Hilary Duff and even Lindsay Lohan have all publicly said they’re active Tinder users. Last year, Mindy Kaling’s character on “The Mindy Project” also pretended to have a Tinder profile as part of a splashy campaign for her television show.
A spokeswoman for Tinder told Digiday that accounts will be verified on a “case-by-case basis,” with a “limited number” of accounts to be initially approved. “At this time, only celebrities and otherwise notable public figures will be considered,” the spokeswoman said over email.
Ad position: web_incontent_pos1
Tinder also said it matches 26 million people a day, an increase of four million people since March.
More in Media
NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory
Day two of IAB’s NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities.
The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers
The New York Times’ sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as as a result of this nearly 20% year over year increase.
NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories
Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.
Ad position: web_bfu