Selfies, not sponsors. That’s how Kim Kardashian West curates her Instagram feed, saying she’ll never spam any of her 37 million followers with an advertisement.
While other stars might use the photo sharing app to make extra cash, Kardashian West said at Cannes Lions on Wednesday that she’s “really strict” about not doing that because her Instagram is personal.
“I know a lot of my brands get frustrated that I don’t promote as much as they would like,” she said, per the Guardian. “I love just posting when something is really authentic. I can smell a mile away when something is not authentic.”
In fact, she’s unfollowed people who post too many #ads: “I just don’t like when people hold up similar products and post everyday about something different.” SMDH, indeed.
And she’d know how to properly use app since she’s the second most followed person on Instagram after Beyoncé. Her candid collection of selfies, family photos and of her child, North West, have made her what you call a power user — so much so that she consults with the app’s CEO Kevin Systrom.
One of the ideas she bounced of him involved making it possible to edit photo captions. “I’m not saying it’s because of me, but it happened,” she said.
Header image via Facebook.
More in Media
YouTube is under fire again, this time over child protection
Adalytics Research asks, ‘Are YouTube advertisers inadvertently harvesting data from millions of children?’
Media Briefing: Publishers pump up per-subscriber revenue amid ad revenue declines
Publishers’ Q2 earnings reveal digital advertising is still in a tight spot, but digital subscriptions are picking up steam.
Lessons for AI from the ad-tech era: ‘We’re living in a memory-less world’
Experts reflect how the failures of social media and online advertising can help the industry improve the next era of innovation.
Ad position: web_bfu