Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
The finalists have been decided for the Digiday Mobi Awards, which honor overall excellence and breakthrough achievement in mobile media, marketing and advertising. Three finalists were chosen in most of the categories, of which there are 14.
R/GA has been nominated more than any other agency for its client work. Having been named a finalist in five categories, R/GA is up for an award in “Best Mobile Creative,” “Best Mobile App for Branded Content,” “Best Mobile App for E-Commerce/Retail” and “Best Mobile Platform Innovation.” The majority of these accolades are due to its work on the Nike account.
In the “Mobi Agency of the Year” category, the finalists are Havas Digital, PHD and Branding Brand. In the “Best Mobile/Social Integrated Campaign” category, finalists include OMD (Hershey), PHD/BBDO (Foot Locker) and Hill Holliday/Cetra (Dunkin’ Donuts).
The full list of finalists is available on the Mobi Awards site.
The winners for these categories and others will be announced at the Mobi Awards gala in New York on September 18.
More in Media
Digiday+ Research Subscription Index 2025: Subscription strategies from Bloomberg, The New York Times, Vox and others
Digiday’s third annual Subscription Index examines and measures publishers’ subscription strategies to identify common approaches and key tactics among Bloomberg, The New York Times, Vox and others.
From lawsuits to lobbying: How publishers are fighting AI
We may be closing out 2025, but publishers aren’t retreating from the battle of AI search — some are escalating it, and they expect the fight to stretch deep into 2026.
Media Briefing: Publishers turn to vertical video to compete with creators and grow ad revenue in 2026
Publishers add vertical video feeds to their sites to boost engagement, attract video ad spend and compete with news creators.
Ad position: web_bfu