Anchors aweigh! Ad tech has taken over Cannes with party yachts

Digiday covers that latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

Do not believe what you may have heard about ad tech losing its luster.

For a festival of creativity, Cannes sure has a lot of ad tech companies on hand. Their presence is most conspicuous in Cannes Harbor, which has suddenly become glutted with yachts from media sellers, mostly from ad tech companies.  Notable exceptions include MailOnline, which has taken pride of place at the very end of the dock with a giant superyacht rumored to cost over $300,000 just to rent for the week.

But make no mistake about it: “Ad tech” and “yachts” go hand in hand like the luff of the jib goes into the foil. (There’s even already a Lumascape for ad tech yachting.)

Aboard the U.S.S. Sizmek, for example, finger food is available, including individual bowls with pasta. Unfortunately, there’s only one bathroom. Monday night, there was a line. On the foredeck of the GumGum, one of the biggest boats, you don’t have to take your shoes off unlike on most yachts because the firm has smartly lined its floors with carpet. Rubicon was one of the busiest ships, but the skipper of the Blippar, which was the biggest boat, hired a bouncer and deployed a strict admittance policy: one person out, one person in.

To make your hopping easier, Digiday has compiled a map with the yachts of Cannes. NB: there are beaucoup de bateaux — and they all have their own perks. Bon voyage.


Cannes yacht map-01

More in Media

NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory

Day two of IAB’s NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities.

The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers

The New York Times’ sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as as a result of this nearly 20% year over year increase.

NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories

Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.