Over the course of 14 sessions, speakers at DIGIDAY: ON MEDIA held forth on the pressing issues facing agencies. The long and the short of it is: the future is bright but awfully messy. Sean Finnegan, CEO of Geomentum, started off the day by sketching out the industry of the future. Instead of a nostalgic return to the days of Mad Men, this agency is fueled more by data rather than scotch. It’s smaller but more expert; it works well with others; and it looks for creativity from all corners. Subsequent speakers picked up on Finnegan’s theme of reinvention, from reasserting the role of creativity in digital advertising to ditching the click as a measurement standard to automating the cumbersome ad-buying process. Here are some soundbites from the day’s action:
More in Media
YouTube is under fire again, this time over child protection
Adalytics Research asks, ‘Are YouTube advertisers inadvertently harvesting data from millions of children?’
Media Briefing: Publishers pump up per-subscriber revenue amid ad revenue declines
Publishers’ Q2 earnings reveal digital advertising is still in a tight spot, but digital subscriptions are picking up steam.
Lessons for AI from the ad-tech era: ‘We’re living in a memory-less world’
Experts reflect how the failures of social media and online advertising can help the industry improve the next era of innovation.
Ad position: web_bfu