Zayn it ain’t so: Brands mourn the loss of a One Directioner

It’s a momentous time in history. Singer Zayn Malik has left One Direction, throwing tweens everywhere into a downward spiral of depression they will not emerge from until their 40th birthday. The news broke Wednesday morning that Malik was leaving the hot band to focus on being a “normal” 22-year-old. Brands, ever mindful of the difficult time this was for their young customers, were quick to lend their support. We round up and grade the offenders.

Girl Scouts
On-brand, includes the product and also just adorable. A+

JobSite U.K. Very cute offering from this U.K. company. A

Marmite Shoddy photoshopping, but appreciate the effort. B+

Denny’s You couldn’t even add in a picture of some of your comfort food? C-

Paddy Power Good use of “that moment when,” but are Paddy Power’s target demographic really pre-teen girls? D

Nihilist Arby’s This parody Twitter account has got game. A

Homepage image courtesy of Shutterstock.

https://staging.digiday.com/?p=112023

More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.