‘You’re wrong for fashion’: Confessions of a black fashion industry veteran
The fashion industry’s lack of diversity isn’t just on the runway.
The topic usually surfaces around fashion week, when thousands of models appear on runways and the world can watch which designers embrace diversity, and which don’t. Among designers, there’s also a striking lack of diversity. And behind the scenes, the fashion industry is often just as lacking in diversity at the executive level. In the retail industry, black workers account for 11 percent of retail employment, but just seven percent of management and senior positions like human resources, public relations, administration and sales, according to a 2015 report on retail race divide by Demos, a public policy organization.
In Glossy’s latest Confessions, where we grant anonymity in exchange for honesty, we speak to a black fashion brand consultant who has had more than 20 years experience at an executive level in the fashion industry, working with and for brands, retailers, buyers, sales teams and executive boards. Visit Glossy.co for the story.
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu