At an age when most kids are going away to camp and playing “Minecraft,” Glenn Green is busy kickstarting his agency career.
The 12-year-old middle schooler from Maureen Joy Charter School in Durham, North Carolina, is the latest (and youngest) intern at McKinney, where he will be spending a week designing and promoting a new award for a 2015 Triangle Corporate Battle of the Bands event. He was spotted by the agency on June 3, when the non-profit scholar program, Emily K. Center, posted his photo on Facebook with his “My Future” statement, where he said that he wanted to become an art director.
We decided to catch up with the aspiring AD to get an early glimpse at the future of the industry. Excerpts:
How was your first day at McKinney?
It was very exciting. Everybody here was so nice. I felt very welcome. I got a tour of the building, used the 3-D printer, figured out how my computer works and met a couple of art directors. At first, I was trying to keep it a secret but I couldn’t hide it for too long from my friends. I thought they were going to be jealous and I didn’t want that to affect our friendship, but they have been very supportive.
Glenn looks right at home walking into McKinney for his first day of work!
Posted by Emily Krzyzewski Center on Monday, July 13, 2015
What inspired you to want to become an art director?
My talent and passion lie in art and technology. I’ve always liked thinking about an idea and then putting it on paper and fiddled around with computers, tablets and phones. So when I had to write about what I wanted to be, I realized that being an art director was a mix of these and it caught my eye.
Ad position: web_incontent_pos1
Did you always want to to an art director?
Before I wanted to be an art director, I wanted to be a scientist because I like science and math. Then I wanted to be a basketball player. It kind of changed when I grew up.
When did you get interested in art and how do you approach your art?
My very first drawing was kind of silly. It was a purple cow that I drew when I was in pre-school and was four years old. Everybody said that it was very good for my age, and I’ve been drawing since then. I start off by writing down what people want me to draw. I might look at a picture of what they say, but I don’t trace it. I try to draw it from my own perspective instead. I can look at something and memorize every little detail of it and then draw it differently.
What skills do you hope to learn at the job?
I hope to play around with technology. I have three other siblings so I understand that it is hard for my mom to spend that kind of money just on me. I also want to learn how to manage myself in a real job experience because some people never learn that and I think it’s good to start early. If you aren’t hardworking and cannot manage time then there’s no way you can have a job.
Ad rendering preventing in staging
Ad position: web_incontent_pos2
What technological devices do you use? Do you have any social media accounts?
When I was five or six years old, my mom got me an iPad. She had a lot of educational games on it and I also tried to use other apps on it. But then I ended up putting a virus on it and then she got upset. I now have a phone, which I got a year ago, which I basically use as a tablet. I have Snapchat on it and a game called “Injustice.” I’m not allowed to use too much social media because my mom doesn’t want me putting myself in harm’s way.
How do you think this experience will help you in the future?
I know that if I put this on my resume, it will make me look very good once I have to apply for college. That will be hard if I’m not up to standard and don’t have experience. I want to go to Duke but I want to do more research on art colleges. I’m pretty sure life as an AD is going to be very, very busy because right now I’m already trying to keep myself awake in all the different places I have to be and all the things I have to do.
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu