Yahoo Apologizes For Funny Gmail Tweet, Earns Internet’s Scorn

Oh, Yahoo. The lumbering Silicon Valley giant can’t seem to get out of its way. This afternoon, after Gmail experienced worldwide outages for a brief period of time, Yahoo joined several brands in using it as a real-time marketing opportunity. “Gmail is temporarily unavailable,” Yahoo tweeted with a photo of the Gmail error page.

Screen Shot 2014-01-24 at 2.19.34 PM

This was cheeky, not in the least because Yahoo’s email service has suffered outages and hiccups far more severe than Google’s. Realizing the glass-houses problem, Yahoo took to its account to abjectly apologize.

Screen Shot 2014-01-24 at 5.20.31 PM

Naturally, this backfired, as Twitter launched a lobby of scorn on Yahoo for distancing itself from the original tweet, which was actually rather amusing. Some of the more pointed reactions:

Screen Shot 2014-01-24 at 5.14.12 PM



Screen Shot 2014-01-24 at 5.14.33 PM


Screen Shot 2014-01-24 at 5.14.33 PM


Screen Shot 2014-01-24 at 5.15.26 PM


Screen Shot 2014-01-24 at 5.17.57 PM


Screen Shot 2014-01-24 at 5.18.22 PM



More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.