Yahoo Apologizes For Funny Gmail Tweet, Earns Internet’s Scorn

Oh, Yahoo. The lumbering Silicon Valley giant can’t seem to get out of its way. This afternoon, after Gmail experienced worldwide outages for a brief period of time, Yahoo joined several brands in using it as a real-time marketing opportunity. “Gmail is temporarily unavailable,” Yahoo tweeted with a photo of the Gmail error page.

Screen Shot 2014-01-24 at 2.19.34 PM

This was cheeky, not in the least because Yahoo’s email service has suffered outages and hiccups far more severe than Google’s. Realizing the glass-houses problem, Yahoo took to its account to abjectly apologize.

Screen Shot 2014-01-24 at 5.20.31 PM

Naturally, this backfired, as Twitter launched a lobby of scorn on Yahoo for distancing itself from the original tweet, which was actually rather amusing. Some of the more pointed reactions:

Screen Shot 2014-01-24 at 5.14.12 PM



Screen Shot 2014-01-24 at 5.14.33 PM


Screen Shot 2014-01-24 at 5.14.33 PM


Screen Shot 2014-01-24 at 5.15.26 PM


Screen Shot 2014-01-24 at 5.17.57 PM


Screen Shot 2014-01-24 at 5.18.22 PM



More in Marketing

In the marketing world, anime is following in the footsteps of gaming

As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years. 

With the introduction of video ads and e-commerce, Roblox looks to attain platform status

Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.