Whisky Brand Creates Interactive Storm

Whiskey brand creates interactive storm

Looks like The Weather Channel isn’t the only company creating artificial weather conditions for a campaign — although it’s probably the only one using the elements to torture interns. Scottish whisky brand Talisker has created an actual storm for its latest campaign.

Talisker distillery is based on the Isle of Skye, one of the wettest places in Scotland. In promotion of its new whisky, Talisker Storm, the brand, with the help of Vivid Design Works, created an interactive storm installation to bring the Isle of Skye’s weather across Europe.

The first stop for the storm was in London just outside the Design Museum. The 25-foot interactive installation, complete with dark clouds, creates fog, strong wind, heavy rain and even lightning — all the ingredients for the perfect storm. Passersby were given Talisker umbrellas and rain ponchos and invited to step into the storm to experience the elements. Participants were able to choose how harsh of a storm they wanted to experience. After being drenched and pushed around by the wind, participants were rewarded with a glass of Talisker storm to warm up. Participants also had the chance to win a whole bottle of Talisker.

The installation’s next stops will be Munich and Madrid. Watch the video of the London storm experience below.


More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.