Watch Steve Ballmer struggle to come up with a new Clippers logo

ClippersBlame Blake Griffin for the atrocious new Los Angeles Clippers logo.

The NBA team, purchased by former Microsoft CEO Steve Ballmer last year, unveiled new uniforms adorned with the divisive logos on Wednesday. Fans revolted, comparing it to a tacky video game logo designed using ClipArt.

Ballmer took the criticism in stride and poked fun at it in a new Funny or Die video depicting his others idea for the logo. With his trademark enthusiasm fully on display, he runs through other ideas with other Clippers players. The joke: they’re all copies of other company logos, including Microsoft’s. (He blames “old habits” for that one.)

Finally, Griffin steps in to veer him away from being accused of copyright infringement. “I’m big into fonts,” he explains before launching into a montage of his design process that led him to create the new logo.

Ballmer is thrilled with the rebrand, making him one of the few. Watch below:

More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.