Victoria’s Secret faces Facebook backlash after editing out butt cheek
Victoria’s Secret is finding its Facebook fans to be cheekier than its barely dressed models.
The lingerie brand did what it usually does on its Facebook: post an overly edited photo of a scantily clad model wearing its latest line. “Truly. Madly. Cheeky.”, the caption says. But(t), its followers noticed that she was missing the curvature of her left butt cheek, prompting a wave of concerned responses.
“I don’t think you can call it “cheeky” if she only has 1 cheek,” wrote an observant commenter. While another blasted the photoshopping as “horrible,” telling Victoria’s Secret it should learn from American Eagle’s lingerie company Aerie, which doesn’t Photoshop its models.
“Yes another reason I (along with MANY others) will never shop from you guys. Times are changing; it’s time you guys caught up. #NotBuyingIt.,” they wrote.
Another person created a newly edited picture (right) to the old edited picture (left):
Ad position: web_incontent_pos1
Victoria’s Secret didn’t immediately respond to Digiday’s inquiry about why, or even how, this happened.
It’s the latest in a seemingly never ending series of bizarre Photoshops that was approved by Victoria’s Secret to be posted on Facebook. Other examples of its overzealous editing include a model who’s had her ribs dissected, creating a contorted stomach, or the company removing the left arm of another model, and, in another instance, editing out a model’s inner thighs.
Ad position: web_incontent_pos2
It’s either a diabolical way to gain extra press or Victoria’s Secret’s photo editors are just really bad at their jobs.
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu