The new Verizon logo is missing a few z’s.
Retaining its black and red color scheme, the revamped logo uses lowercase letters adorned with a checkmark in top right of it. Gone is the dated, swooping “z” and the clunky “lightning bolt” that has been used for the past 15 years.
Our look is evolving along with our customers. https://t.co/HpiOzjeEWT pic.twitter.com/zQOoymgmmh
— Verizon News (@VerizonNews) September 2, 2015
Verizon said in a blog post that the new branding represents “simplicity, honesty and joy in a category rife with confusion, disclaimers and frustration.” The new look from design firm Pentagram comes a day after Google showed its flatly designed logo.
The change caps off a productive year for the telecommunications giant, which acquired AOL in a $4.4 billion deal, gave customers the option to ditch long-term contracts and is about to roll out a mobile video service called “Go90.”
Sadly, for a telephone company, the logo’s reception from observers was spotty. Acknowledging that the logo is “more modern and cleaner,” James Fox, CEO of Red Peak Branding told Digiday that the smaller check mark is a “diminishing move” since it’s not as pronounced or energetic as the former “lightning bolt.”
Twitter users mocked the logo, with one saying it looks it was designed in two minutes and another saying it made them feel “sad.”
Ad position: web_incontent_pos1
The always boisterous T-Mobile CEO John Legere also mocked the Verizon logo on Twitter, tweeting a checklist with the new check mark pointing out his rivals flaws:
.@VerizonNews’s new checkmark logo CHECKS all the boxes. Send me more using #NewVerizonLogo https://t.co/0ZqWcZm4zF pic.twitter.com/ORnVwiBjH9 — John Legere (@JohnLegere) September 2, 2015
Ad position: web_incontent_pos2
When Verizon said “honesty,” we don’t think this is what they meant.
Image courtesy of Verizon.
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu