#USWNT: US women’s World Cup win scores 3 million tweets


The U.S. asomen’s national soccer team catapulted the country into a patriotic pandemonium with its resounding 5 to 2 victory over Japan on Sunday night marking the team’s third World Cup championship in 16 years.

The victory capped off a long July 4th weekend when seemingly everyone was draped in red, white and blue, so that excitement translated online with hashtags and brands celebrating the iconic event.

There were 2.9 million tweets relating to the U.S. women’s team and the World Cup from the start of the game at 7 p.m EST to 1 a.m., according to data obtained by Digiday from Amobee Brand Intelligence.

The top five hashtags during the game as tracked by Brandwatch were #USWNT (737,654 total tweets), #USA (183,095), #shebelieves (92,180), #USAvJPN (85,027) and the cumbersome #womensworldcup (26,542).

Midfielder Carli Lloyd, who scored a hat trick, was the most talked about athlete with 120,953 mentions on Twitter. Notably, there were more mentions of her than the two of the biggest names combined in sports making headlines over the weekend (LeBron James and Tiger Woods).

Some of sponsors of the national women’s team are also having a winning Monday. Nike Soccer’s empowering ad spotlighting the team earned 1.4 million views on YouTube since its release at the beginning of the tournament. #NoMaybes, a sponsored hashtag created by Nike, notched 12,000 tweets yesterday. That trounced the World Cup’s official sponsor Adidas in terms of mentions of its hashtag, #BeTheDifference, which racked up half as many mentions on Sunday.

Nike also released a sponsored filter on Snapchat adorned with the U.S. Soccer logo and its signature shortly after the win.

Celebrations weren’t just limited to the team’s outfitter as other brands jumped into the wave of goodwill. Coke Soccer, another official sponsor, tweeted out a GIF with its own hashtag, #sharethebench, which logged 1,375 retweets and 1,882 faves. Unfortunately for sponsor Chevrolet, its tweet celebrating the win only notched 75 retweets and 117 faves.

Overall, the sentiment was happy with 13 times more positive mentions than negatives, according to data from Brandwatch. Still, some fans took it way too far and made Pearl Harbor references joking that the win was a “payback” against Japan.

There where more than 18,000 mentions of the tragedy, with the majority of the references coming from men.

Which is only further evidence that women indeed rule.


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