Urban Outfitters is in trouble, but for not for selling a piece of tasteless clothing. This time, shoppers are dragging the retail chain for its sky-high prices with the hashtag #UrbanOutfittersBeLike.
The campaign was sparked by a shopper on Twitter calling out Urban for selling a 4-pack of ponytail hairbands for $8. (For comparisons sake, a similarly priced rubber band costs $3.69 for 16 of them on Amazon.)
Urban outfitters.. pic.twitter.com/UsfiLzLf8p
— groovygoonie (@wholeyattamoney) June 25, 2015
Since that ridiculousness was pointed out last Thursday, roughly 19,000 people tweeted using the hashtag according to social media analytics firm Topsy. The most popular tweets lash Urban for affixing a fancy name (i.e. “vintage clear boho beanie”) to a cheap everyday item (a shower cap.) as a way to justify its high prices.
Digiday reached out to Urban for comment, but have not yet heard back. In the mean time, here are the most popular tweets resonating with frustrated shoppers:
— 陈怡蓉 (@TAMMYMAMl) June 26, 2015
— Petty La’Belle. (@RukaTrue_) June 26, 2015
— Chris Chris (@ChrisChris011) June 26, 2015
— Jamilah Lemieux (@JamilahLemieux) June 26, 2015
Member ExclusiveDigiday+ Research: Instagram wins over Facebook for role in brands’ holiday marketing
Brands differ on how they use each marketing channel during the holidays -- even when it comes to sibling social media platforms Facebook and Instagram, Digiday+ Research found.
How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
In the years since Activision Blizzard acquired the Swedish game studio King in 2016, employees at the gaming giant have started to internally refer to their company as “ABK” — that is, Activision Blizzard King. But the corporation’s recent financial reports indicate that “KAB” might be a more accurate abbreviation.
Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
Everyone is after influencers to up their marketing game. But the secret to success, Goat contends, is in viewing influencers as performance media and using data to deliver clients guaranteed outcomes.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
The month-long tournament, which begins this weekend, will be the first World Cup since it took place in Russia in 2018 long before “Web3” entered the global lexicon. Now, official and non-official sponsors are hoping to harness the hype with a range of NFTs, virtual worlds, augmented reality tools and other trendy tech.
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
In recent years, U-Haul's in-house agency has been working to "better leverage social media for brand loyalty."